August 2010
1 post
readywater: Red Rover final test →
We’re running one last test for Red Rover before the project moves on to its next step! It’s being held in Toronto’s Kensington market and we’ll be playing Capture The Flag throughout the market!  We’ve taken all of your feedback so far and made substantial changes, and learned an incredible amount about how people interact in location-aware spaces. You should really come out and join...
Aug 24th
July 2010
4 posts
Week 7
Week #7 Last spurt at recruitment Finalize and submit the formal research proposal Test the test before the test Thoughts So at the end of this week we’ll be doing our first experiment.  It’s taking place in Trinity Bellwoods, a great park area in the west end of Toronto, near Ossington and Queen.  Our big challenge for this week is getting everyone “recruited,”...
Jul 12th
Week #6: Experiment prep
Week #6 Completed initial wireframes Writing report for MEIC Finishing up recruitment phase Reformatted video Blog post Thoughts It’s been a busy week. We’ve had the final revision of the wireframes to finish up, a report to write for OCAD’s Mobile Experience Innovation Centre, recruitment issues to sort out, blog posts to be written, and naturally, the glaring issue of how we’re...
Jul 9th
9 tags
A Fourth Wall to Bend
(by @Readywater) Games are very natural for us.  Ernest Adams describes the fundamentals of a game as a “type of play activity, conducted in the context of a pretend reality, in which the participants try to achieve at least one arbitrary, non-trivial goal by acting in accordance with rules.”  He also describes game reality as enclosed within a “magic circle” where...
Jul 8th
WatchWatch
Sorry for the late video! Enjoy some examples of the UI design and interface diagrams for your waiting! Love, Normative Labs
Jul 1st
June 2010
10 posts
WatchWatch
You have been recruited.  For Great Justice.
Jun 22nd
Looking for Recruits!
Hi there, The team at Normative are looking for some capable and intuitive minds to partake in an outdoor experiment for iPhone location-based gaming. The experiment would involve three phases including a game of tag, and ultimately something special in the third phase. There will be beer, pizza, and prizes. So If you’re curious come drop us a line or fill out this little survey so we can...
Jun 22nd
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Friday, June 18!  Kerem cites beauty as primary performance metric amongst interns.  We did our presentation, divvy up roles, and plan the next few weeks.
Jun 18th
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June 17! New little video.  We had our report review and learned quite a bit.  @Readywater learns about business and that there’s something called a client, @mtirmandi discover the world of IA and IxD, and Kareem is catching up with the last two weeks.
Jun 17th
Hello, World.
We’ve been hard at work here at Normative Labs.  There’s been a reason for the coffee consumption. First, you can keep up with some of our secondary source reading through our reading list on Mendeley, RedRover.read. Second, you can follow us at @NormativeLabs to follow our twitterpation with mobile applications, UbiComp, and other exciting developments in the digital and physical...
Jun 17th
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June 16!  Conflict! Coffee! Existentialism! Drama like nothing you’ve ever SEEN.
Jun 17th
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June 15!
Jun 17th
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June 14th!
Jun 17th
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Week 2!  We switched to daily after this.
Jun 17th
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The first week at Normative Labs
Jun 17th